PPI, a key player in Groupe SOS’s field engagement to structure the Social and Solidarity Economy

Hasina Rakotondraina is the national coordinator and founder of JADD Madagascar, she holds degrees in geography and tourism and she has been deeply involved in environmental initiatives since 2009, creating an association focused on environmental action. In 2013, she founded JADD (Jeunes Actifs pour le Développement Durable) with a simple yet ambitious goal: mobilizing youth to become agents of change within their communities. “I believe that young people’s energy and enthusiasm are essential drivers for sustainable societal development.” says Hasina. 

Since its creation, JADD has incorporated economic and social dimensions into its programs, reaching a broader audience that includes women and local communities. Today, JADD is an NGO that promotes, among other things, green entrepreneurship, focusing on sustainable economic practices to reduce environmental impact, and blue entrepreneurship, which emphasizes marine and coastal ecosystem sustainability. It also supports social inclusion initiatives and the sustainable management of natural resources. 

PPI’s support goes beyond training, enabling JADD to overcome major organizational challenges. “With PPI, we recognized the internal changes needed to improve our operations. This not only strengthened our structure but also allowed us to build connections with international technical and financial partners.” explains Sitraka Nantenaina Rasoanaivo. Collaborations with organizations such as BIC AFRICA and FADESIM in the Comoros have opened new avenues, facilitating experience exchanges and capacity building that promise long-term benefits. 

Among JADD’s proudest achievements are initiatives in civic and electoral education, aimed at raising Malagasy citizens’ awareness of their rights and responsibilities. “This project helps strengthen democracy and encourages active civic participation.” mentions Hasina. Additionally, JADD launched an ambitious initiative on social inclusion and sustainable resource management, which received an international award from the Global Environment Facility in 2023.